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Legal Services📍 Melbourne, VIC
Davidson Law
Converting Website Visitors to Paying Consultations
+290%
Qualified Consultations
68%
Conversion to Retainer
-85%
Unqualified Inquiries
⚡The Challenge
Law firm websites get lots of traffic but converting visitors to paying clients is difficult. Many inquiries are tire-kickers who can't afford lawyers or want free advice. Davidson wasted hours on calls with unqualified leads. They needed to pre-qualify prospects and convert serious leads to booked consultations.
💡Our Solution
Created detailed practice area pages explaining what they handle and typical costs. Added online consultation booking with service selection and brief case description. Built qualification questions into booking—case type, urgency, budget. Featured transparent pricing guides to set expectations. Added video introductions from lawyers to build trust before booking.
📊The Results
+290%
Qualified Consultations
Better leads, less time wasted
68%
Conversion to Retainer
Consultations become clients
-85%
Unqualified Inquiries
Self-filter through website
“Used to waste hours on calls with people who couldn't afford a lawyer. Now they self-qualify through the website and book if they're serious. We only talk to qualified leads ready to hire us. Conversion rate to paying clients is incredible.”
PD
Peter Davidson
Principal, Davidson Law
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