CoolTech HVAC
HVAC Services
CoolTech HVAC
Summer in Melbourne means scrambling for air conditioning installations. CoolTech did good work but ...
Landscaping & Gardening📍 Brisbane, QLD
GreenScape Landscaping
Booking Out Spring Before It Arrives
+340%
Early Bookings
$12,500
Average Project Size
-80%
Price Competition
⚡The Challenge
Landscaping is seasonal. Everyone wants work done in spring. GreenScape competed with dozens of landscapers for the same customers, often having to discount prices to win jobs. They wanted to capture homeowners planning ahead in winter, when they could book at full rates before the spring rush. Their outdated website didn't appear in searches until it was already competitive.
💡Our Solution
Created detailed service pages for each specialty—garden design, paving, retaining walls, lawn installation, irrigation. Added seasonal content about "planning your spring garden" to capture winter searches. Built portfolio sections showing before/after transformations by project type. Integrated quote request system asking about project scope upfront to qualify leads. Added availability calendar showing booking timeline.
📊The Results
+340%
Early Bookings
Spring calendar 70% full by August
$12,500
Average Project Size
Larger projects from planning ahead
-80%
Price Competition
Rarely compete on price anymore
“Game changer for seasonal work. We book spring jobs in winter at full price. No more scrambling or discounting. Customers find us when they're planning, not when they're desperate.”
LC
Lisa Chen
Owner, GreenScape Landscaping
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