Urban Grill
Urban Grill was paying 30% commission to delivery platforms like Uber Eats and Menulog, which was de...
Regional Success: Ballarat Brewery Attracts Melbourne Day-Trippers
Craft brewery in Ballarat relied on local trade. Wanted to attract Melbourne day-trippers (90min drive) for brewery tours and tastings. Melburnians didn't know they existed. Competing wineries in region had better online presence. Needed to position as weekend destination.
Built brewery tourism website targeting Melbourne visitors. Featured brewery tours, tasting experiences, and food menu. Added online booking for tours and tables. Created day-trip itinerary content from Melbourne. Showcased Ballarat attractions nearby. Weekend event calendar. Optimized for "things to do Ballarat" searches.
“Website transformed us from local brewery to regional destination. Melburnians book brewery tours for weekends. Tourism revenue now exceeds local trade. Positioned Ballarat as craft beer destination.”
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