Pet Services📍 Perth, WA

Happy Paws Walking

Dog Walking: Building Direct Client Base vs Rover and Mad Paws

85%
Direct Clients
$1,800/mo
Commission Savings
Owned
Client Relationships

The Challenge

Dog walker relied on Rover and Mad Paws platforms. Commission fees took 20-30% of earnings. No direct client relationships—platform owned customers. If platforms changed terms or raised fees, income at risk. Wanted own client base without platform dependency.

💡Our Solution

Built dog walking website with direct booking system. Featured walker profile, service area map, and pricing. Added online booking calendar showing availability. Automated confirmation and pre-walk pet information forms. Featured client testimonials and Instagram feed. Email marketing for repeat bookings.

📊The Results

85%
Direct Clients
Eliminated platform dependency
$1,800/mo
Commission Savings
Kept instead of platforms
Owned
Client Relationships
Not platform-mediated
Own my client relationships now. Commission savings significant. Platforms held me hostage—now have direct bookings. Website and local marketing built sustainable independent business.
ES
Emma Sullivan
Owner, Happy Paws Walking

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