CoolTech HVAC
Summer in Melbourne means scrambling for air conditioning installations. CoolTech did good work but ...
Dog Walking: Building Direct Client Base vs Rover and Mad Paws
Dog walker relied on Rover and Mad Paws platforms. Commission fees took 20-30% of earnings. No direct client relationships—platform owned customers. If platforms changed terms or raised fees, income at risk. Wanted own client base without platform dependency.
Built dog walking website with direct booking system. Featured walker profile, service area map, and pricing. Added online booking calendar showing availability. Automated confirmation and pre-walk pet information forms. Featured client testimonials and Instagram feed. Email marketing for repeat bookings.
“Own my client relationships now. Commission savings significant. Platforms held me hostage—now have direct bookings. Website and local marketing built sustainable independent business.”
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