CoolTech HVAC
HVAC Services
CoolTech HVAC
Summer in Melbourne means scrambling for air conditioning installations. CoolTech did good work but ...
Fitness & Gyms📍 Ipswich, QLD
IronFit Gym
Tripling Membership Signups Through Website
+380%
Trial Bookings
64%
Membership Conversion
45%
Younger Members
⚡The Challenge
IronFit competed against flashy big-box gyms with huge marketing budgets. Their facility was great—quality equipment, experienced trainers, strong community—but young people didn't know they existed. Their dated website from 2012 looked like a hobby gym in someone's garage, not a serious training facility. They couldn't compete with Fitness First and Anytime Fitness online presence.
💡Our Solution
Built modern gym website showcasing their facility with professional photos and virtual tour. Featured class schedules, trainer profiles, and membership options clearly. Added member testimonials with transformation photos (permission obtained). Created separate pages for different fitness goals—weight loss, strength training, sports performance. Integrated trial class booking system. Added Instagram feed showing active community.
📊The Results
+380%
Trial Bookings
More people trying the gym
64%
Membership Conversion
Trials converting to memberships
45%
Younger Members
Attracted 25-35 age group
“Our gym was great but looked terrible online. Young people judge you by your website before they visit. Now we look as professional as the big chains, and they see our actual community. Membership growth has been incredible.”
BM
Brett Morgan
Owner, IronFit Gym
Ready to Transform Your Online Presence?
Join IronFit Gym and other successful businesses who have grown with Velosites.
Start Your Project Today