GreenScape Landscaping
Landscaping & Gardening
GreenScape Landscaping
Landscaping is seasonal. Everyone wants work done in spring. GreenScape competed with dozens of land...
Painting & Decorating📍 Perth, WA
ColorCraft Painting
Before/After Photos Drive Premium Projects
+270%
Quote Requests
+65%
Average Project Value
-90%
Price Competition
⚡The Challenge
Painting is competitive. Everyone claims to do quality work. ColorCraft's skill was superior—careful prep, clean lines, perfect finish—but customers couldn't tell from a website with stock photos. They competed on price against cheap painters who rushed jobs. They wanted customers who valued quality and would pay for professional results.
💡Our Solution
Built website around their work portfolio. Comprehensive before/after galleries organized by project type—interior, exterior, commercial, restoration. Detailed descriptions explaining prep work, materials used, challenges overcome. Added zoom functionality so people could see the quality up close. Created separate galleries for each paint type—residential, commercial, heritage restoration. Featured customer testimonials next to relevant projects.
📊The Results
+270%
Quote Requests
Portfolio demonstrates capability
+65%
Average Project Value
Higher-value clients
-90%
Price Competition
Rarely compete on price now
“The before/after photos sell our work better than we can. Customers see the quality difference. We attract clients who want it done right and will pay for it. Cheap painters can't compete when customers see real quality.”
TH
Tom Harrison
Owner, ColorCraft Painting
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