Apex Roofing
Roofing Services
Apex Roofing
After major storms, everyone needs roof repairs urgently. Apex had the crews and skills but lost eme...
Tree Services📍 Melbourne, VIC
ArborCare Tree Services
ArborCare: Emergency Tree Removal After Storms
+640%
After-Hours Leads
12 minutes
Response Time
$2,800 avg
Emergency Job Value
⚡The Challenge
After storms, fallen trees block driveways and damage homes. Homeowners need immediate help but many tree services don't answer after hours. ArborCare had crews ready but missed emergency work because their website had a basic contact form that no one checks at 3am. Insurance emergency work pays premium rates but required immediate response.
💡Our Solution
Built 24/7 emergency response system with SMS alerts to on-call staff. Created emergency-focused content—"tree on house", "emergency tree removal", "24 hour tree service". Added click-to-call that works outside business hours. Featured response time guarantees and insurance work expertise. Built separate pages for emergency vs planned tree work.
📊The Results
+640%
After-Hours Leads
Emergency work captured
12 minutes
Response Time
Average emergency callback
$2,800 avg
Emergency Job Value
Premium pricing for urgent work
“Storm work is our bread and butter now. The website captures emergencies 24/7 and alerts us immediately. We respond faster than competitors. Emergency tree removal pays 2-3x normal rates and we're fully booked after every storm.”
JS
James Sullivan
Owner, ArborCare Tree Services
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