Roofing Services📍 Newcastle, NSW

Apex Roofing

Capturing Storm Damage Emergency Work

+520%
Storm Emergency Calls
85%
Insurance Jobs
$8,400
Average Job Value

The Challenge

After major storms, everyone needs roof repairs urgently. Apex had the crews and skills but lost emergency work to competitors who appeared first on Google when desperate homeowners searched at midnight. Insurance work is lucrative but requires fast response. By the time word-of-mouth referrals came, homeowners had already booked other roofers.

💡Our Solution

Optimized for emergency searches—"emergency roof repair Newcastle", "storm damage roof repair", "roof leak repair". Created content about insurance claims process since most storm work is insurance jobs. Added 24/7 emergency contact forms and click-to-call. Featured rapid response times and storm damage expertise. Built separate pages for different storm damage types—wind, hail, fallen trees.

📊The Results

+520%
Storm Emergency Calls
Dominate post-storm searches
85%
Insurance Jobs
Of work now insurance claims
$8,400
Average Job Value
Insurance jobs pay better
After a big storm, the phone rings off the hook now. We get insurance emergency work that pays well. Homeowners find us immediately when they need urgent help. The website became our best salesperson during storms.
RC
Ryan Cooper
Owner, Apex Roofing

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