Surf Shack
Retail & E-commerce
Surf Shack
Surf Shack sold surf gear from small beach kiosk. Business limited to summer tourists and local surf...
Retail & E-commerce📍 Melbourne, VIC
Confidential Fashion Boutique
Switched from Squarespace: Fashion Boutique Scales Beyond Platform Limits
+185%
Conversion Rate
$2,800/mo
Transaction Fee Savings
+92%
Customer Satisfaction
⚡The Challenge
Fashion boutique started on Squarespace but hit platform limitations. Wanted custom size guides and virtual try-on features—impossible on Squarespace. Transaction fees eating into margins. Limited product variations frustrated customers. Template restrictions prevented brand differentiation. Squarespace "good enough" became growth bottleneck.
💡Our Solution
Migrated to custom e-commerce platform with unlimited flexibility. Added interactive size guide with body measurements. Integrated augmented reality try-on for accessories. Created custom filtering by style, occasion, season. Built loyalty program and referral system. Eliminated transaction fees.
📊The Results
+185%
Conversion Rate
Better features convert
$2,800/mo
Transaction Fee Savings
Kept instead of paying platform
+92%
Customer Satisfaction
Love new features
“Squarespace couldn't grow with us. Needed features they don't offer. Custom platform lets us innovate. Customers love size guides and try-on. Transaction fee savings alone nearly cover costs.”
CC
Confidential Client
Owner, Fashion Boutique
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