Confidential Builder
Construction & Trades
Confidential Builder
This talented Brisbane builder could deliver luxury custom homes but their website looked like every...
Cleaning Services📍 Canberra, ACT
Sparkle Clean
Building Recurring Commercial Contracts
18 new
Commercial Contracts
$16,800/mo
Revenue Stability
24x
Client Lifetime Value
⚡The Challenge
Sparkle Clean did residential cleaning—good money but inconsistent. Every job was a new sale. They wanted commercial contracts—offices, medical centers, strata buildings—for recurring revenue. But businesses didn't take them seriously because their website showed home cleaning photos and "mum and dad" branding. Commercial property managers want professional cleaning companies, not home cleaners.
💡Our Solution
Repositioned their brand and website for commercial market. Removed residential imagery, added professional commercial facility photos. Created separate service pages for offices, medical facilities, strata buildings, retail stores. Highlighted insurance, police checks, and compliance with commercial requirements. Added case studies from commercial clients. Featured cleaning schedules and quality control processes.
📊The Results
18 new
Commercial Contracts
Recurring monthly revenue
$16,800/mo
Revenue Stability
Predictable recurring income
24x
Client Lifetime Value
Commercial clients stay years
“Residential cleaning was feast or famine. Commercial contracts give us stable income and we can plan. The professional website opened doors that were closed before. Property managers now see us as legitimate contender.”
SM
Sarah Mitchell
Director, Sparkle Clean
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