Confidential Beauty Salon
Beauty & Salon Services
Confidential Beauty Salon
Relied on walk-in traffic and regular clients. New salon opened nearby stealing customers. Weekday a...
Hospitality & Tourism📍 Fremantle, WA
Heritage Stays Fremantle
Perth Success: Fremantle Boutique Hotel Attracts International Tourists
68%
Direct Bookings
$84,000/year
Commission Savings
42%
Guest Loyalty
⚡The Challenge
Boutique hotel in historic Fremantle relied heavily on Booking.com and Expedia. OTA commissions (15-20%) destroyed profit margins. International tourists didn't find their website directly. Lost brand connection when guests booked through third parties. Needed direct booking channel.
💡Our Solution
Built direct booking hotel website with integrated reservation system. Featured Fremantle heritage and local attractions. Added virtual tour of boutique rooms. Multilingual content for international visitors. Best price guarantee incentivizing direct bookings. Guest loyalty program unavailable on OTAs.
📊The Results
68%
Direct Bookings
From 20% previously
$84,000/year
Commission Savings
Kept instead of OTA fees
42%
Guest Loyalty
Return guests increase
“Direct booking website transformed our economics. Commission savings went straight to profit. Build guest relationships instead of being faceless OTA listing. Control our brand and guest experience.”
MP
Michelle Park
Owner, Heritage Stays Fremantle
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