FundGuru
FundGuru, a financial advisory firm, needed a website that would establish trust and credibility wit...
Insurance Broker: Calculator Tools Generate Qualified Leads
Insurance broker needed qualified leads for life, health, home insurance. Cold calling ineffective. Advertising expensive. People only thought about insurance when needed. Wanted to engage potential clients before they actively searched, build trust through value. Education-first approach.
Built insurance broker website with interactive calculator tools. Life insurance needs calculator, home insurance comparison, health cover assessment. Calculators provide value immediately, then offer free broker consultation. Lead capture integrated naturally. Educational content positioning as expert. Email nurture sequences.
“Calculators engage people before they're actively shopping. Provide value first, build trust, then offer consultation. Lead quality incredible—people understand their needs. Interactive tools transformed lead generation.”
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