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Pool Services📍 Brisbane, QLD
Crystal Clear Pools
Converting One-Time Cleans to Annual Contracts
147 new
Maintenance Contracts
$14,100
Monthly Recurring Revenue
18x
Customer Lifetime Value
⚡The Challenge
Crystal Clear did one-off pool repairs and green pool cleanups. Good income but required constant new customer acquisition. They wanted recurring maintenance contracts for stable monthly revenue. Problem was their website attracted crisis customers with green pools, not homeowners planning ahead for ongoing service.
💡Our Solution
Repositioned website to emphasize maintenance contracts over emergency service. Created content about pool care cost-of-ownership—regular maintenance is cheaper than emergency fixes. Added maintenance package tiers with monthly pricing. Featured long-term customer testimonials about hassle-free summers. Built calculator showing annual cost of DIY vs professional maintenance.
📊The Results
147 new
Maintenance Contracts
Recurring revenue base
$14,100
Monthly Recurring Revenue
Stable predictable income
18x
Customer Lifetime Value
Contracts last years vs one-time
“Used to chase one-off jobs constantly. Now we have steady maintenance contracts that pay reliably every month. The website educates people that prevention is better than crisis. Revenue is predictable now.”
DP
Daniel Park
Owner, Crystal Clear Pools
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