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Automotive Services📍 Toorak, VIC
Elite Auto Detailing
Automotive Detailing: Luxury Car Owners Pay Premium for Perfection
$850
Average Job Value
88%
Prestige Clients
None
Price Resistance
⚡The Challenge
Car detailing business charged average prices competing on volume. Wanted to serve luxury car market with premium services and pricing. Generic website didn't attract prestige vehicle owners. Competed against cheap mobile detailers. Luxury car owners (Porsche, Tesla, Mercedes) value quality over price.
💡Our Solution
Repositioned as premium detailing specialists for luxury vehicles. Website showcased meticulous process and premium products. Featured before/after galleries of prestige cars. Added ceramic coating and paint protection packages. Detailed explanations of multi-step processes. Premium pricing prominently displayed. Booking required deposit.
📊The Results
$850
Average Job Value
From $250 previously
88%
Prestige Clients
Luxury car owners
None
Price Resistance
Quality buyers don't haggle
“Stopped competing on price, started competing on quality. Luxury car owners appreciate premium detailing. Tripled prices by targeting right market. Work on Porsches and Ferraris now, not Corollas.”
JP
James Park
Owner, Elite Auto Detailing
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