QuickFlow Plumbing
Plumbing & Trades
QuickFlow Plumbing
QuickFlow Plumbing specializes in emergency plumbing services, but their old website was slow and ha...
Plumbing & Trades📍 Gold Coast, QLD
AquaFlow Plumbing
From Yellow Pages to Google First Page
+280%
Emergency Calls
40%
After-Hours Leads
-65%
Cost per Lead
⚡The Challenge
AquaFlow had relied on Yellow Pages advertising for decades, spending $800/month. As fewer people used phone books, their leads dropped from 40/month to 8/month. They tried Facebook ads but got tire-kickers asking for free quotes without booking. They needed consistent emergency work and maintenance contracts but had no online presence for people searching Google at 2am with a burst pipe.
💡Our Solution
Built a website optimized for emergency searches—"emergency plumber Gold Coast", "24 hour plumber", "burst pipe Gold Coast". Made the mobile experience perfect since people in plumbing emergencies use phones. Added click-to-call buttons prominently, live chat for quick questions, and a service area map covering all Gold Coast suburbs. Created separate pages for emergency work vs planned jobs to match different search intents.
📊The Results
+280%
Emergency Calls
Now gets 3-5 emergency jobs per week
40%
After-Hours Leads
Of inquiries come outside business hours
-65%
Cost per Lead
Dropped from $100 to $35 per lead
“Yellow Pages was dying and I didn't know what to do. Now people find me on Google when they need a plumber urgently. The website pays for itself with one emergency job per month. Best business decision I made.”
TN
Tony Nguyen
Director, AquaFlow Plumbing
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